The difference between an AI writer and an AI writing assistant

Artificial intelligence and machine learning are making huge waves across the digital marketing sector, and the content writing industry hasn’t been ignored. There are a lot of new AI text generators out there right now – Article Forge, Jasper (formerly Jarvis), and are just a few. 

They are similar in that they use deep learning AI to generate text, but it’s important to be aware of the differences. After all, “generating text” is an extremely broad concept that can have completely different applications and advantages.

A huge distinction between Article Forge and other AI writing tools is that Article Forge is truly a writer while other tools like Jasper and are AI-powered writing assistants.

This article discusses the fundamental differences between an AI writer and an AI writing assistant, illustrating the different use cases and the great automation potential that Article Forge has as one of the only true AI writers.


  • What is an AI writing assistant?
  • What is an AI writer?
  • Considerations to make when using any AI text generation solution
  • Automation Potential of AI Writers
  • An AI writer is the ideal tool for content managers
  • Article Forge’s Unique Position

What is an AI writing assistant?

The vast majority of AI writing tools on the market would be considered AI writing assistants. They assist humans in their writing but require constant involvement throughout the process.

One aspect of this is that they require users to continuously enter written information to interact with the tool. Jasper, for example, lists things like “sentence expander” and “blog post intro paragraph” as some of its primary use cases. This usage focuses on expanding or stylizing content that a human writes first. While Jasper also claims to have the ability to generate long-form content, the user is required to fill in prompts at every step along the way.

Another common task for AI writing assistants is generating short snippets of text based on a given sample. is known for its ability to create things like captions, “Blog Titles, Ideas, Outlines,” and a “Before-After-Bridge” for sales copy. Here again, the bulk of the actual writing that might go into these projects must be done by humans before the AI assistant comes into play.

Writing tools like Grammarly – and even the onboard grammar checker in Microsoft Word – are augmented by text generation AI, but their core purpose is to improve existing writing by suggesting edits for grammatical and stylistic issues.

There’s no doubt that these tools are incredibly useful, but AI and deep learning technology allows for so much more.

What is an AI writer?

Article Forge stands out from these other AI writing tools because it can compose full, end-to-end long-form content – like articles and blog posts – from a single keyword input.

Beyond using AI to write articles, Article Forge has developed additional models and algorithms to help it write largely factually accurate content with no human intervention. This ability sets Article Forge further apart from its peers and makes it one of the only examples of a true AI article writer.

Rather than walking through the entire writing process, the only human interaction required for Article Forge to return a full article is an initial input of a focus keyword and, optionally, some sub-keywords. 

Of course, the quality of the content an AI writer can generate depends partially on the given keywords and the complexity of the content that you hope to achieve. But the fact of the matter is that after one simple step, the AI article writer delivers an entire piece of content that you can do whatever you want with.

Considerations to make when using any AI text generation solution

Both AI writers and AI assistants have a few shortcomings that must be kept in mind. While AI is an exciting technology with a lot of potential, it is still relatively young and is constantly being improved.


For one, AI writing tools in general have difficulty fact checking the content they write. Both and Jasper have been known to create some comically inaccurate content, and Article Forge has historically had its fair share of mistakes, especially with very specific terms. 

However, as mentioned above, Article Forge is actively working on solving this issue and its 3.0 update was centered around being able to write largely factually accurate content. It still does slip up from time to time, but Article Forge’s fact checking ability is one of a kind and is being continuously researched and updated.

Understanding a brand’s strategy

AI content generators also have difficulty identifying and implementing a brand’s strategy and voice. While these AI content tools can write text that sounds natural and human, they cannot yet write text that encapsulates more abstract concepts like targeting a particular audience or framing information based on specific company guidelines.

Because the above weaknesses are present in any content generated by an AI, the most important consideration to make is the total time saved and the amount of human involvement required. 

With Article Forge, you jump from keyword to full article in about a minute. While in contrast, Jasper and supply output along the way, but require you to do the bulk of the writing legwork to get to the same place.

Automation potential for AI writers

As long as your content strategy doesn’t require hyper-technical, or analytical thought-leadership pieces, Article Forge can fully automate the vast majority of your content production pipeline. On top of its ability to automatically generate entire articles, Article Forge also has many features that allow users to automate the publishing or deployment of those articles. 

Article Forge has a built-in post scheduler and an integration with WordPress that lets you schedule recurring posts and have them deployed straight to your WordPress blog, all without human intervention. It also has an API that allows web developers to integrate Article Forge directly into their development workflows.

AI writing assistants are certainly useful tools, but they don’t fundamentally disrupt the content production process in the way that an AI writer like Article Forge does.

AI writers are the ideal tool for content managers

AI writers are best employed by content managers: marketing professionals who need to work with a lot of content at a time to meet their goals. Their time is best spent developing high-level talking points and sales themes while a writer – perhaps one powered by artificial intelligence – composes and publishes content based on those themes.

AI writing assistants are best used by those boots-on-the-ground writers. They are great for working out the nitty-gritty details of a piece of content if you are fine with writing the majority of your posts along the way. Their use is on a much smaller scale than AI article writers like Article Forge.

Article Forge’s unique position

Article Forge is one of the only true AI writers out there right now. Jasper,, and other AI writing assistants can generate short pieces like captions and headlines, snippets, and outlines, but they require significant human involvement to create fully developed long-form pieces like articles.

With the right configuration, Article Forge can be used to create a fully automated end-to-end content production pipeline. It can act as a “writer” in the fullest sense, potentially replacing human writers completely. While AI writing assistants still have their uses, it’s time for content managers to start seriously considering using an AI writer like Article Forge to take their content production to the next level.

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